Van activation is a commonest form of BTL connect which is used across the world
( where the pop density is more on rural fringe ) to spread across the message of
the various brand. The edge with regard to van activation is the mobility factor
which in itself makes the modus most opt for in rural activation arena. The format
is simple with a van being branded with the brand message and multiplied with number
of manpower’s ( in the form of anchor, supervisors, promoters, technicians etc )
to spread through the message.
Some work of Van Activation
CNC stands as one of the leading van activation service provider in east with a
vast inventory of resources in the form of database of Hat, Feeder Markets, Mandis
etc to help reach to the TG for various brand as per desired process.
CNC as an agency has worked for various MNC like Airtel, Tata DOCOMO (formerly Tata Indicom),
MTS, IDEA in the telecom sector. CNC has done Van activations for ITC, SOLID Health drinks,
Nestle – Everyday brand in FMCG sector. CNC also has done van activations for other clients
like Philips, ING , Godrej, Dish TV, Nokia etc.
With the advent of technology and consumer be the master and lord of purchase Malls
has evolved as a common platform where various brands conglomerate to form a common
platform for purchases /sales. Mall Activation is a process where ready TG is pushed
for various brand to hit in the mindset and generate recall and top of mind value
for the brand.
Some work of Mall Activations
CNC team with its experience executed various mall activations across PAN East for various brands like IDEA, MTS, Philips, Nokia, Godrej etc.
All brands worked upon are of different genre thus creating an exciting challenge to meet to the client’s expectation
For Idea we did executed various activations @ Mall but the most exciting one was the IDEA rocks India audition where
we did create a small audition room and to add to its excitement was online upload of the audition on YouTube channel
created especially for the event by our digital team . A total of around 450 auditions were done in 2 days time.
For Philips we created a specially designed demo cum promo zone in mall on valentine day. The thought was to
pamper and privilege the love birds with the whole range of Personal care by Philips. A total of around 600
pairs were registered for the various scheme through the activation.
For Nokia various brand launches were done and the said brands were promoted at various malls with on spot demo.
Brands like 2690, c3, c5 launches with brand promotion handled successfully by the team.
For MTS we did created a special demo zone to demonstrate on the speed of their data services branded as MBLAZE
and MBLAZE Plus. Created a database of 1200 followers for their brand on FB page conducting the activity for 4 weekends.
For Godrej – the connect was to be safe. The product demonstrated with various promos was to be safe and keep their valuables
safe using the Godrej Lockers. Demonstrated from the Video Door Camera to Car Lockers designed for all the various class ( mass )
by Godrej. A database of around 650 generated during the course of activity.
Conferences & Seminars
Conferences and Seminars are the commonest form of meeting down amongst various
organizations, MNC, Corporate, SME’s, Schools, Colleges, Universities etc. The entire
gathers around a place and discuss on a common agenda to improve or workout the
results of any planned activity and also to plan future course of actions.
Some work of Conferences & Seminars
Conferences and Seminars are very critical for any organization since the said takes place to discuss on a
serious matter of the organization. All small and petty details like stage, Lights , Sound , timely adherence
of F&B etc needs to be manned by the agency working with utmost care. Our team of professionals have handled
various such conferences and seminars with knack for clients like Nokia, MTS, Philips, ITC, Dish Tv, Zee Turner etc to name a few.
Dealers & Retailers Meet
Dealers and Retailers Meet stand for a quarterly / half yearly /yearly get together
of the various distributors, dealers and retailers of any organization to map and
account for the planned projections. To correct and project new projections.
Some work of Dealers & Retailers Meet
CNC team has got specialist who do understand the pulse of business and keeping the same
into mind we do understand the importance of Distributors, Dealers and Retailers for any
given organization. The need for such Dealers and Retailers meet is to build in confidence
amongst the entire team and pave path for further improvement. Keeping the vibes into mind
and the entertainment ingredient mandatory for such meets we have executed various such
events for Nokia, ITC, HUL, MTS, IDEA, AIRTEL, DISHTV, KUTCHINA, LAVA, MAI ETC to name a few.
Store launches stands for brand store launch which is a COCO or COFO or FOFO of
various brands as a flagship store or point of contact for the sales of the brand
Some work of Store Launches
Store launches has been one of the biggest area of CNC creative team wherein the
team conceptualize, design and execute various new brand store launches with fun
and flora to mark and imbibe the presence in the mind of the TG present in the area
of launch and surroundings. May it be a celeb like Nusrat Jahan, Parno Mitra etc
doing the launches for various Nokia brand store or Konenika, Sayon etc doing the
honors for the TATA Docomo ( formerly Tata Indicom ) brand stores. Starting with theme
décor to using of imported flowers and fabrics, adding up Live Band, Stilt Walkers,
Leaflets distributors etc. we have done all sort of combination to add glamour and
make the launch remarkable.
A fashion show is an event that is put together by a fashion designer to showcase
his or her upcoming line of clothing. A typical fashion show comprises of a RAMP
which is the main part of any fashion show. Participating models walk on the RAMP
showcasing the dresses and accessories during a fashion show..
Some work of Fashion Shows
Our team has executed various Fashion Shows for various clients. Our team has handled a
beauty pageant "Navy Queen 2014 " Port Blair with flair and desired result. The entire
pageant was choreographed, designed and executed by our professionals. Starting from the
makeup to costume to walk all small and important aspects was taken care by our professionals.
Apart from the beauty pageant we did also organize shows for MTS comprising of various designer
clothing lined up together.
Corporate Promotion stands for a simple formula where various brands are taken for
direct marketing to various Corporate offices and bundles with special offers for
the corporate to generate revenue ( thus sales)
Some work of Corporate Promotions
CNC team has got a good network with around 60 corporate house being in the list where
we carry out regular clients to offer and bundle their products. Our team did execute
various corporate activations for our clients IDEA, MTS, DISH TV, AIRTEL, MAKEMYTRIP
etc at various corporate office like WIPRO,TCS, WEBEL, Cognizant etc to name a few. A
strong database of not less than 5000 corporate executives is generated by our team for
our various clients.